Wednesday May 30th 2012

Dawn Masuoka Shopping

Comic-Con NYC

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Goodie 2-Shoes: Good concept if implemented correctly

When I first came across this product, they were trying to sell the idea across as ‘Hi-Tech’ in the blogosphere arenas. Initially with that in mind, it was a huge turn off for me.

I first spotted it on a highly profile gadget blog and walked away with the idea in my head without exploring it further.

I followed the tree of site to site branches in order to see what exactly it was that I was looking at and noticed that with each new blog, the idea was mutated.

The thoughts that went through my head as I walked away were “It’d actually be a decent idea if they didn’t go a high tech route and instead opted for a clever and simple approach.”

When I made my way through the string of links, I found my idea pretty much laid out. Clever! Simple!

There was a time when woman’s fashions were highly experimental and highly uncomfortable (a hundred or so years before my time and it never really stopped). The female ‘dress’ shoes that were created for comfort really didn’t fly off the shelves, or if they did, they were tossed aside ala ‘Sex in the City’ and other similar influences to the highly impressionable female mind.

While these shoes may not currently be the most aesthetic, it is a good concept.

My partial comment on the site:

“No, the design is not the most appealing, but that can be worked on. It actually looks a little cheap (the uppers) however, if done right you can do an entire line of those that fit someone’s tastes better. If the sole has some soft flexibility to it and there was a slight redesign, I think it’s a great idea.

2 shoes in one which is great for a spontaneous moment or having to attend a party directly after work. If done correctly, it can also be a saving grace when traveling (less space needed for shoes).

I say work on the design a little and go for it.”

From YakoDesign.com “What is it about high heels
that make women weak in the knees (other than it makes women literally
weak in the knees)? Oh right, I remember now, high heels are HOT! So
what is a girl to do when she leaves with her office in boring flats
and wants to show off her stems? Get herself up to speed with this
adjustable heel shoes called “Goodie 2 Shoes” by designer Natalie Thorne.
The height transition is made possible by a quick and easy male and
female peg system secured by strong magnets and a hidden hinge. But
wait, there’s more! The whole look and feel of the shoe can be altered
by the interchangeable plastic uppers. These customisable uppers are
attached using snap fixings, which allows them to be easily clipped on
and off, replacing them with uppers of different shapes, colours and
styles. And if that were not enough, she will even throw in a pair of
ginsu knives for free! Act now.

Designer: Natalie Cosette Thorne”

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